While I was at the library on Sunday I met the most interesting and entertaining gentleman who was kind enough to share a book with me. The book was called The Power to Soar Higher and the gentleman was Peter Legge. I read the book and found it full of inspiring stories and comforting quotes. My [...]
Archive for the ‘Business’ Category
The Power to Soar Higher – reviewed by patron Eunice
Posted in Adult Nonfiction, Business, Self-Help, tagged Peter Legge, The Power to Soar Higher on September 18, 2010 | Leave a Comment »
The Long Tail: Why the Future of Business Is Selling Less of More … reviewed by Jay
Posted in Adult Nonfiction, Business, tagged Chris Anderson, internet marketing, Long Tail, niche marketing, sales on July 14, 2010 | Leave a Comment »
This book, written by Chris Anderson (editor-in-chief of Wired magazine), is about the economic shift from mass marketing to niche marketing since the advent of the internet. Roughly 30 – 40 years ago, producers would want above all to find a “hit” film, book or album. Nowadays “hits” are still important, but vendors are realizing [...]
